Top 4 Ways To Boost Business Using Webinars

Marketing experts first used webinars with high-converting capture pages, lead harvesting software, and email autoresponders all included. The system was first thought of as the perfect, and the system still appeals to all levels of marketing professionals.

Many have tried to figure out the exact way the online marketing works, mostly in the aim of chasing the money. What soon became obvious, was that the success was in developing and implementing a system. Successful marketers quickly realized that in order to achieve scale piece-meal implementation was no longer sufficient to keep the proverbial wheel turning. To name a few: the training typically being sought after include in areas of copywriting, lead generation, social media, blogging and article marketing. 

The same sentiment is held by small business owners today. Small business operators are constantly on the search for an internet marketing system to achieve online success whether it is through affiliate marketing strategies, digital products, including eLearning courses, coaching and consulting, or events and masterminds.

Affiliate Marketing Using Webinars

As an affiliate marketer, you have the option of marketing it as a stand-alone business utilizing all the marketing tools provided by company with the product or service, or you can choose to use their prerecorded webinar system to capture your leads, explain the system, and then have them close your prospects for you. With each method or approach has its upsides and downsides, and is totally dependent on your choice.

The main objective, whose success has been proven, is that the leads that you generate from these strategies are, in general, already educated about the product or service and will be open to new and different opportunities. This is especially true of beginner marketers who are looking for a successful system like a webinar, so that they can avoid the struggle of piece-meal implementation.

Many affiliate marketing programs can have personally branded capture page and webinar page. It also captures the names and email addresses of your prospects and keeps constant contact with them through the included email autoresponder that sends follow-up emails. You can use the pre-written emails, or edit and write your own. However, if the affiliate program does not have a system already in place, you can develop these and combine with individual marketing components to formulate your own system.

Many automated systems exist today and are considered to be more of an all-inclusive business in a box that can yield high results if used properly. Some of these automated systems include:

  1. Aweber
  2. GetResponse
  3. MailChimp
  4. GrooveFunnel
  5. ConvertKit
  6. Clickfunnels

As with any small business opportunity, there is a learning curve, especially for those with limited experience with affiliate marketing but with proper training from a good business or marketing coach.

Digital Marketing Using Webinars

In a nutshell digital marketing is the use of electronic devices or gadgets such as mobiles, computers, tablets and game consoles, in order to target an audience. Typically, the audience is interacted with or consumes the “message” (product or service) at their own convenience. This ultimately means that the efforts that a company needs make to reach its target audience is highly reduced.

Webinars are often featured as having a major role in the growth of digital marketing. Marketing using webinars is effective. In particular, they’re well-placed to display products and services to potential customers. This is a great way of updating your customers about new offers, special promotions, training or the latest happenings with products or brands.

Digital marketing can be categorized in two major types which are pull digital marketing and push digital marketing. In pull digital marketing the main characteristics is for consumers looking for marketing content; in this case, webinars. Their search can be based on, for example, internet searches. The content is also delivered to the audience as and when they request for it. Some brands also use blogs and videos to pull their customers; in this way, it is free marketing. The user then voluntarily goes to the company website to view the prerecorded or live webinar.

The delivery of messages electronically without the permission of the recipients is called push digital marketing. The display of advertisements on all the pages is a part of push category. Push digital marketing is also known as spamming. But there are certain marketers who take prior permission for previous interactions and apply that to current situations; so they do not get caught up with legal issues. The subscription of the webinar or their website often gives a boost to their promotion. Brands can use the web traffic check so that everything gets diverted to their website whenever someone tries to view the webinar. I would recommend that marketers need to err on the side of caution and avoid spamming their audience.

Coaching and Consulting Using Webinars

With the current situation caused by the pandemic, many coaches and consulting professionals have welcomed the use of webinars to maintain their clientele. Delivery via webinars can be highly effective whether the coaching or consulting being provided as an individual or as a group. Conducting a group webinar is a great way to boost income as you can serve many clients within the same time frame. And often the cost for clients is reduced since multiple people are on the webinar versus the price of private, one-on-one coaching.

A number of cost-effective webinar platforms that are available include:

  1. Microsoft Teams
  2. Skype
  3. Google Meet
  4. Zoom
  5. Facebook Messenger Room

You’ll need to run enough webinars to cover the material in detail so participants feel they got plenty of the “how-to’s” they are seeking. On the other hand, you don’t want it to go on too long so that clients won’t want to make that kind of commitment over an extended period of time.

In order to gain a balance, there are a few ways to consider. You could:

  • Have one call to cover each step in your system. This would give you a way to spend time focused on every part of the system, but not get into too much detail.
  • Develop an entire program for each step in your system. This would create a series and provide people with in-depth material and experience with your proprietary system. And clients could pick the program that offers the topic that they need the most help with.

The optimal length of courses can work as a series of between 6 to 10 sessions. In this way you can design plenty of options for the length of the program.

Using Webinars For Events

to facilitate the Webinars. Specifically we were looking for a tool that would be easy to connect to via the internet or via an Australian phone number (for those without a headset / PC speakers), easy to use once you are have joined the Webinar, cost effective depending on the charge to your participants for attending, and not too restricted with regard to numbers who can attend.

A number of cost-effective webinar platforms for events include

  1. GoToWebinar
  2. Zoom
  3. Facebook Messenger Room
  4. Eventbrite
  5. WebinarGroove
  6. StreamYard

When conducting events, if there is trouble with a caller’s line generating unwelcome, background noise that makes it hard for others to hear, there is an option to mute all callers so that you can continue through the webinar without disrupting the flow of the presentation. Participants can be asked to raise questions at the end, or raise questions using the online chat tool as appropriate.

Prior preparation of the contents of the webinar event is key. Always prepare a script even if it is not relied on heavily, to ensure that you cover off all of your content in a logical order.

Avoid having lengthy webinars – people can have trouble focusing on something that is on-screen and/or via the phone, but not in person. You’ll need to gauge from the topic and the type of audience what is long enough. In addition, give at least one week’s notice or reminder of the date and time for the webinar.

You also have options to re-use the webinar. Many webinar platforms allow you to record the webinar and then store that for later playback by the attendees or others who were not able to attend. In this regard, always warn people that you are going to record the webinar so that they can opt to protect their personal information when asking a question or making a comment.

Using Webinars For Events

In the final analysis, anyone can have success and generate income from implementing marketing using webinars. The main things to ensure the webinar is successful is to ensure that the topic is highly focused and relevant on the audience being targeted. The next step is to prepare each and every step of the webinar to ensure that any hiccup can be evaluated beforehand and steps put in place to deal with them if they happen. Another aspect of the webinar that is important to having a successful webinar is to ensure that the time period allocated is not too long and that there are adequate number of sessions tailored to match the specific types of webinar.

What will you use webinars for?

Webinars Are Good For Business

Webinars or online seminars were developed by Microsoft at the end of 1980s to reach and engage a specific target group in order to exchange information. The first public web conference became available in mid-1996 when Microsoft announced the launch of NetMeeting. That tradition has been mainly upheld in increasing the reach of a target audience and consistently engaging them both live (web streaming) and afterwards (as replays). Today, it has become increasingly obvious that webinars are good for business. In fact, webinars are an essential way of doing business and teaching.

Traditional Networking Events – What Existed Before Webinars?

Traditional networking events such as in-person conferences, workshops and seminars are oftenBusiness owners at in-person conference encouraged by academia and businesses as one of the best ways to meet and talk to people after presentations as well as to increase communication skills. Many activities at these in-person networking events involve attending the social events, exchanging your contact details to the people you meet, and giving or receiving feedback after presentations (depending on whether you presented or not).

However, networking activities are not limited only to the moments while attendees are at the event. Most often, it takes a lot of work to follow-up with newly acquired contacts after the networking event has finished. Being successful at networking is one of the best ways to ensure that a project or collaboration develops.

Top Webinar Products or Software

With the requirements to observe social distancing, many businesses have needed to seek other alternatives to in-person networking events. As they scour the market for the best solutions a number stand out on top. The top webinar software on the market include:

  • Microsoft Webinar Software
  • Citrix Webinar Software
  • Adobe Webinar Software
  • WebinarJam Software

At the writing of this review, a newcomer, GrooveWebinar, which is part of the suite of tools from GrooveFunnels (created from the same developers who created WebinarJam and EverWebinar) is making waves as a disrupter in the webinar hosting space. GrooveFunnels is definitely a trendsetter to watch.

What Are Webinars Best Used For? – Online Collaboration

Webinars use audio, video, and a variety of other technological innovations to produce an interactive experience that’s almost comparable to meeting in person. And with today’s rapid Infographic of online collaborationinternet speeds and very affordable hosting services, virtually anyone with a computer and webcam can host a webinar.

However, a successful webinar requires a great deal of thought and preparation. One of the first steps involves developing an interesting topic. With the topic selected, the next step is to gather a shortlist and choose a presenter who is skilled in facilitating the webinar and putting an itinerary together.

The webinar will need to be promoted in order to attract the right audience and ensure you are giving them the best information that they are searching for. It might seem like a lot of work, so before you jump in its important to verify that that a webinar is the most appropriate vehicle in delivering your message.

Here are a few of the situations when a webinar is best suited for your business.

1) Webinars Are Best Used To Facilitate Interactive Training

Instruction can often be accomplished via email, recorded video or a teleconference. But sometimes, live, interactive video works best. Participants can follow along with you, asking questions every step of the way. This kind of webinar works best with a limited number of participants.

2) Webinars Are Best Used To Facilitate Product Demonstrations

Traditional businesses often hold demonstrations to show people what their products can do. If you sell on the net, a webinar can accomplish the same goals. Because you can interact with viewers and answer their questions right away, it’s better than recorded video. You can also record the webinar and post it to your site in order that those who are unable to attend can see what they missed.

3) Webinars Are Best Used To Facilitate Focus Groups

Businesses often use marketing groups to fine-tune their products, services and marketing efforts. They choose participants from their target market and show them ads or presentations, then ask questions and allow free discussion to see how they react. Online focus groups work well for online business owners because they allow people to get involved despite geographic location.

4) Webinars Are Best Used When Creating Yourself As An Industry Expert

Online marketers often hold webinars as a way of establishing themselves as experts in their respective fields. Delivering a webinar offers many advantages. Webinars allow customers to put a face and personality with the name of the business, therefore, increasing trust. It also makes it possible to share information in a variety of ways and gives people the opportunity for interactive discussion.

5) Webinars Can Be Helpful Throughout Sales Cycles

Using webinars during the entire sales cycle, from identifying new prospects to closing the deal, can allow you to get in touch with your audience in ways that are difficult though email and other methods.

Limitations of Webinars

Webinars, as with all services that are heavily dependent on technological equipment and services, are limited by the level of mitigation that can be implemented to prevent or minimize unforeseen circumstances. If there are irreparable technical problems these can lead to the event being cancelled, or restrict the number of participants who can log in after the webinar has started due to saturation of the webinar platform.

The energy from the participants (especially their mood) is difficult for the presenter to determine. However, during live streaming, if the interaction between a presenter and participants is reduced to a minimum this could indicate that the participants are not actively engaged or may be they are distracted.

Webinars ultimately help to maximize benefits for audiences

Most webinar hosts encourage their participants to make sure that they attend the webinar using a DESKTOP or LAPTOP computer. This suggestion is intended to ensure that everything loads quickly, without issues, and that all participants have the best experience.  Many webinar software often do not behave well with mobile phones or iPads, so to ensure the best viewing experience always use a computer.Woman in bed attending Webinar

Hosting a webinar will most definitely eliminate the need for attendees to travel long distances thus saving them time and unnecessary expenses. Thus, webinars make it easier and cheaper for target groups to network and engage. The host also benefits because the costs associated with organizing a physical event and hiring a venue are much lower than using a webinar platform.

What collaboration or networking needs do you have?

Disclosure: Part of the business model, of Conference and Webinar Platforms for Small Businesses, is affiliate marketing. That means Conference and Webinar Platforms for Small Businesses get compensated if you click on some of the links on this website and make a purchase (at no extra cost to you).

About Us

Hey everyone, so happy you dropped by.

You being here gives us the opportunity to share with you what gives us a buzz…helping people navigate the changes that are often unsuspectingly thrust upon us.

Having traveled the world attending conferences and workshops, the familiar sounds are changing – the clink of teaspoons on coffee cups and the hum of chatter between presentations have changed to the click of a mouse or the request to “…type 1 in the question box if my sound is clear“.

Out in cyberspace, presenters and trainers are fast realizing that the level of engagement received in live, face-to-face presentations are not the same as a singularly focused webinar or workshop. Additionally, presenters and trainers are realizing that not all webinar software platforms are equal and there is a struggle to deliver content meant for face-to-face engagement. The adjustment is proving challenging as customers are hesitant to trust the quality of delivery via the seemingly disconnected platforms.

Our Journey

Our journey could be likened to that of a Phoenix – consistently rising from the ashes – consistently reinventing to stay abreast of changes. One of the things you’ll come to realize (and love) by being connected with us is our unwavering commitment to improve standards of delivery and engagement around the world.

We are passionate about conferences and workshops and have convened, supported and facilitated more than 2,000 live events over the past decade. With the changing needs of the world, another opportunity set emerges and conferences and workshops are transitioning to digital platforms such as webinars and “click” seminars.

Why We Want To Help Small Businesses

Ultimately, we love making a massive difference in the lives of small business owners, and bring together the best tools, systems, and resourceful people for online delivery of training and other forms of presentations. We enjoy seeing positive outcomes and have developed and implemented extraordinary presentation skills including interactive webinars and workshops.

We love the excitement this presents and having personally participated in the delivery of online training workshops, our dream is to continue to provide and expand the availability of webinar platforms and other digital media (typically not accessible by ordinary folk) so that those who are interested and committed can thrive beyond their current situation.

Our Purpose

Our aim here is to provide small business owners like yourself with an inside look at what it really takes to succeed through application of the latest and best online conference and webinar platforms and operate a business from anywhere in the world without being restricted by geographic boundaries. We’re keen to help you take your business into the future.

We’re curious, what are YOUR dreams and desires?


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All the best,

The friendly team at Conference and Webinar Platforms for Small Businesses.