Marketing experts first used webinars with high-converting capture pages, lead harvesting software, and email autoresponders all included. The system was first thought of as the perfect, and the system still appeals to all levels of marketing professionals.

Many have tried to figure out the exact way the online marketing works, mostly in the aim of chasing the money. What soon became obvious, was that the success was in developing and implementing a system. Successful marketers quickly realized that in order to achieve scale piece-meal implementation was no longer sufficient to keep the proverbial wheel turning. To name a few: the training typically being sought after include in areas of copywriting, lead generation, social media, blogging and article marketing. 

The same sentiment is held by small business owners today. Small business operators are constantly on the search for an internet marketing system to achieve online success whether it is through affiliate marketing strategies, digital products, including eLearning courses, coaching and consulting, or events and masterminds.

Affiliate Marketing Using Webinars

As an affiliate marketer, you have the option of marketing it as a stand-alone business utilizing all the marketing tools provided by company with the product or service, or you can choose to use their prerecorded webinar system to capture your leads, explain the system, and then have them close your prospects for you. With each method or approach has its upsides and downsides, and is totally dependent on your choice.

The main objective, whose success has been proven, is that the leads that you generate from these strategies are, in general, already educated about the product or service and will be open to new and different opportunities. This is especially true of beginner marketers who are looking for a successful system like a webinar, so that they can avoid the struggle of piece-meal implementation.

Many affiliate marketing programs can have personally branded capture page and webinar page. It also captures the names and email addresses of your prospects and keeps constant contact with them through the included email autoresponder that sends follow-up emails. You can use the pre-written emails, or edit and write your own. However, if the affiliate program does not have a system already in place, you can develop these and combine with individual marketing components to formulate your own system.

Many automated systems exist today and are considered to be more of an all-inclusive business in a box that can yield high results if used properly. Some of these automated systems include:

  1. Aweber
  2. GetResponse
  3. MailChimp
  4. GrooveFunnel
  5. ConvertKit
  6. Clickfunnels

As with any small business opportunity, there is a learning curve, especially for those with limited experience with affiliate marketing but with proper training from a good business or marketing coach.

Digital Marketing Using Webinars

In a nutshell digital marketing is the use of electronic devices or gadgets such as mobiles, computers, tablets and game consoles, in order to target an audience. Typically, the audience is interacted with or consumes the “message” (product or service) at their own convenience. This ultimately means that the efforts that a company needs make to reach its target audience is highly reduced.

Webinars are often featured as having a major role in the growth of digital marketing. Marketing using webinars is effective. In particular, they’re well-placed to display products and services to potential customers. This is a great way of updating your customers about new offers, special promotions, training or the latest happenings with products or brands.

Digital marketing can be categorized in two major types which are pull digital marketing and push digital marketing. In pull digital marketing the main characteristics is for consumers looking for marketing content; in this case, webinars. Their search can be based on, for example, internet searches. The content is also delivered to the audience as and when they request for it. Some brands also use blogs and videos to pull their customers; in this way, it is free marketing. The user then voluntarily goes to the company website to view the prerecorded or live webinar.

The delivery of messages electronically without the permission of the recipients is called push digital marketing. The display of advertisements on all the pages is a part of push category. Push digital marketing is also known as spamming. But there are certain marketers who take prior permission for previous interactions and apply that to current situations; so they do not get caught up with legal issues. The subscription of the webinar or their website often gives a boost to their promotion. Brands can use the web traffic check so that everything gets diverted to their website whenever someone tries to view the webinar. I would recommend that marketers need to err on the side of caution and avoid spamming their audience.

Coaching and Consulting Using Webinars

With the current situation caused by the pandemic, many coaches and consulting professionals have welcomed the use of webinars to maintain their clientele. Delivery via webinars can be highly effective whether the coaching or consulting being provided as an individual or as a group. Conducting a group webinar is a great way to boost income as you can serve many clients within the same time frame. And often the cost for clients is reduced since multiple people are on the webinar versus the price of private, one-on-one coaching.

A number of cost-effective webinar platforms that are available include:

  1. Microsoft Teams
  2. Skype
  3. Google Meet
  4. Zoom
  5. Facebook Messenger Room

You’ll need to run enough webinars to cover the material in detail so participants feel they got plenty of the “how-to’s” they are seeking. On the other hand, you don’t want it to go on too long so that clients won’t want to make that kind of commitment over an extended period of time.

In order to gain a balance, there are a few ways to consider. You could:

  • Have one call to cover each step in your system. This would give you a way to spend time focused on every part of the system, but not get into too much detail.
  • Develop an entire program for each step in your system. This would create a series and provide people with in-depth material and experience with your proprietary system. And clients could pick the program that offers the topic that they need the most help with.

The optimal length of courses can work as a series of between 6 to 10 sessions. In this way you can design plenty of options for the length of the program.

Using Webinars For Events

to facilitate the Webinars. Specifically we were looking for a tool that would be easy to connect to via the internet or via an Australian phone number (for those without a headset / PC speakers), easy to use once you are have joined the Webinar, cost effective depending on the charge to your participants for attending, and not too restricted with regard to numbers who can attend.

A number of cost-effective webinar platforms for events include

  1. GoToWebinar
  2. Zoom
  3. Facebook Messenger Room
  4. Eventbrite
  5. WebinarGroove
  6. StreamYard

When conducting events, if there is trouble with a caller’s line generating unwelcome, background noise that makes it hard for others to hear, there is an option to mute all callers so that you can continue through the webinar without disrupting the flow of the presentation. Participants can be asked to raise questions at the end, or raise questions using the online chat tool as appropriate.

Prior preparation of the contents of the webinar event is key. Always prepare a script even if it is not relied on heavily, to ensure that you cover off all of your content in a logical order.

Avoid having lengthy webinars – people can have trouble focusing on something that is on-screen and/or via the phone, but not in person. You’ll need to gauge from the topic and the type of audience what is long enough. In addition, give at least one week’s notice or reminder of the date and time for the webinar.

You also have options to re-use the webinar. Many webinar platforms allow you to record the webinar and then store that for later playback by the attendees or others who were not able to attend. In this regard, always warn people that you are going to record the webinar so that they can opt to protect their personal information when asking a question or making a comment.

Using Webinars For Events

In the final analysis, anyone can have success and generate income from implementing marketing using webinars. The main things to ensure the webinar is successful is to ensure that the topic is highly focused and relevant on the audience being targeted. The next step is to prepare each and every step of the webinar to ensure that any hiccup can be evaluated beforehand and steps put in place to deal with them if they happen. Another aspect of the webinar that is important to having a successful webinar is to ensure that the time period allocated is not too long and that there are adequate number of sessions tailored to match the specific types of webinar.

What will you use webinars for?

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